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Archive for August, 2009

The Spiral Jetty

Over the past several months I have spent quite a lot of time in Utah, most of it between the Wire-Sculpture offices and warehouse. As a serious rockhound and ‘outdoors person’ this has been extremely difficult for me, because I have had no time off to explore the beautiful countryside or to look for rocks! During my most recent trip an opportunity arose and I was able to draw one of the staff and his family into a small adventure. Wire artist ‘inspiration’ has been one of the themes around the office this summer, so we are pleased to present the first:

Wire-Sculpture’s Side Trip Adventure!

For Inspiration and Education


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Located at Rozel Point of the Great Salt Lake in Utah, the Spiral Jetty is an earthwork sculpture that was created by American sculptor Robert Smithson in 1970. In a previous post regarding inspiration, I mention folks who use mathematical formulas to create physical art, as Robert Smithson did when designing the Spiral Jetty. Read more about this amazing artist: http://www.robertsmithson.com/index.htm

The Spiral Jetty is a form of art known as Earth Art, Earthworks or Land Art. From other examples found around the world, Land Art has been a practice for thousands of years but became a recognized ‘movement’ of the art world in the 1960′s, led by Americans. What I find so cool about this art form is that it uses only materials native to the natural area in which it is created, and over time the art is actually meant to erode back into the earth from which it came! (Talk about recycling.) This is a great video clip that shows Smithson planning this sculpture, as well as its’ creation by heavy equipment: http://www.youtube.com/watch?v=fTx4Pp4aPXA

The only Sign that told us were we headed inthe right direction!

The only Sign that told us were we headed in the right direction!

Our travel to the Spiral Jetty was enjoyable and it is ‘out there’! As we rode through the terrain I thought of the first settlers traveling through the Utah prairies in covered wagons; women wearing all those cumbersome, hot clothes and what a challenge it had to be to find drinkable water. Our first stop turned out not to be our end destination, but we were all glad to get out of the van and walk around on the salt flats, which seem to go on forever!

7 flats

12 sunflower contrast

During our exploration of these flats, we checked out what appeared to be puddles covered with a thin layer of ice.

Ice in August in Utah??

Ice in August in Utah??

Upon closer examination, the ‘ice’ was really a layer of salt crystals in the process of forming as the water evaporated.

Nope - Salt crystals!

Nope - Salt crystals!

The challenge for everyone then, was to find a formation of salt crystal that was different from anything we had already seen. There were so many, really cool examples! Although tempted to remove our shoes, as it was rather hot and we were in a wet location, I do not recommend it because these crystals can be razor sharp and some of them are as big as a dinner plate! (Find out more about salt/halite crystals: http://www.galleries.com/Minerals/HALIDES/halite/halite.htm )

4 cleaving xtals

5 puffy xtals

Loading everyone back into the van, our driver expertly maneuvered around not just rocks in the roadway, but miniature monoliths! Continuing on to the Spiral Jetty location, we stopped to leave some water and fruit with a young couple that had not been as careful and had cracked the oil pan of their little car. (Warning! If you venture out to any remote location, be sure to take along plenty of water and a few high carb snacks, as in some places cell phone reception is non–existent!)

The Jetty is awesome!

August 30, 2009

August 30, 2009

Talk about an ‘inspiration’ for everything beyond jewelry making, from: ‘we need to take care of the earth because it takes care of us’ to ‘one person can make a difference’. Yes, we all walked the entire spiral and then explored the salt formations on the local basalt rocks that had been used to create it.

9 stalagtites

10 salt rock

My only wish now would be to see this Earth Art sculpture when the water is up because the salt here is tinted pink with the salt tolerant algae that lives in this lake, and when the water level is up the black jetty jumps out of the blood red water, aligned with the bright white salt encrusted shoreline.

Leaving for the long drive back to Ogden, we each felt just a little closer to Mother Earth, and everyone has a nice salt crystal to remind us of this wonderful ‘Side Trip Adventure’.

11 group

Moral of this article: take an occasional ‘Side Trip’ in your local area and see what you didn’t realize was in your own backyard that may just be transformed into an inspiration for both your life and your art!

Stay ‘Twisted‘!

Dale/Cougar

One of the most powerful questions I ever asked myself was:

“What would happen if I could reach 1,000s of potential customers every single month – and effectively market my wire jewelry to those clients?”

Most wire jewelry artists don’t do this AT ALL.

Here are the facts:

-    80% of all wire jewelry artists don’t currently have a website
-    20% do have one but it isn’t unique to them – it is maintained on a system like Etsy, Yahoo, Ebay and others (basically doing what Everyone else is doing?)
-    20% of the 20% (4%) have a custom designed website but their shopping cart isn’t user-friendly enough to maintain on a consistent basis (therefore, it’s VERY outdated!)
-    20% of the 20% of the 20% (.8%) have a good custom designed website and effectively are able to market to their clients via the website

Imagine being in the top .8% of ALL wire jewelry artists in the entire world! Imagine the possibilities when you can effectively reach your ENTIRE market just by placing your custom jewelry online with a good shopping cart solution.

Wire-Sculpture.com has been working with a web development company called Claim the Web over the last several months. In our opinion they have the Best Shopping Cart Solution on the market today, so we’ve been working with them to be able to offer to all of our clients an affordable, effective and highly profitable website to help further your wire jewelry business.

As we’ve received hundreds of requests from many of our clients we’ve taken all of those and come up with a great web package that will give you ALL of the tools you need to have a successful online jewelry store and place yourself in the top .8% of ALL wire jewelry artists! And we’ve done it for a price that is unmatched by anyone in the industry today.

A fully functional, custom designed website for only $199! This price is being offered ONLY to Wire-Sculpture.com customers through Claim the Web.

How will having a website help to increase your profits?:

-    You’ll have additional sales opportunities as your customers are able to return to your site to view your jewelry – 24 hours a day 7 days a week!
-    Claim the Web has an expert team of online marketers that are dedicated to helping you come up high in the search engines and increasing your website traffic!
-    Claim the Web will place a Word Press blog on your website that will allow you to build long lasting relationships with ALL of your customers
-    Having a website will open up a HUGE source of repeat business as all of your customers return frequently to check out your most recent jewelry designs!

Click Here to watch an exclusive interview that Ernesto Rodriguez (The Sales Manager at Claim the Web) and I did this past week. After you watch the video be sure to read about all of the services you’ll receive with your $199 website!

This $199 offer is only available until Sunday, August 23, 2009 – so be sure to act fast and get in touch with Claim the Web today!

To View More Details About This Special Website Offer and to Get In Touch With Claim the Web ? Click Here

Brandon Hutchins
Wire-Sculpture.com

New Wire-Sculpture.com Mascot!

I received this fun little email this past weekend from one of our customers and I thought I would share it with everyone.

The subject of the email was “Another Fan”.

Thought you might get a kick out of this – I won’t let him run off with the wire, so he settles for the box =)

The New Wire-Sculpture.com Mascot?

Maybe after our “Inspired Druzy” contest we’ll hold a contest to see what the new Wire-Sculpture.com mascot will be!

Brandon Hutchins

Wire-Sculpture.com